World ClassLiverpool

The Standard

The World ClassLiverpool Standard

Don't tell us you're world-class. Show us.

Eight pillars

Businesses are assessed against eight pillars of exceptional practice.

Evidence of exceptional customer experience, retention, reputation and service.

How organisations develop, engage, support and enable their people to perform.

Strategy, leadership, accountability, financial governance and responsible decision-making.

Processes, quality systems, continuous improvement and consistently high standards.

Technology, innovation, R&D, improvement and willingness to challenge existing approaches.

Ethical practice, environmental responsibility, community contribution and responsible employment.

Professional standing, customer reputation, regulatory compliance and independent evidence.

Contribution to Liverpool City Region alongside ambition to compete, export, innovate or operate nationally and internationally.

The scoring model

100 points. No shortcuts.

Businesses are assessed using a structured, evidence-based framework. Weighting reflects what matters most in sustained exceptional performance.

Customer Excellence
15
People & Culture
15
Leadership & Governance
15
Quality & Operational Excellence
15
Innovation & Improvement
10
Responsible Business
10
Reputation & Trust
10
Liverpool Impact & Global Ambition
10

100

Points available

75+

Potential qualifying threshold

8

Core categories assessed

A high overall score cannot compensate for unacceptable standards in a critical area.

Businesses must also demonstrate acceptable standards across every core category.

Accreditation levels

World Class

Liverpool

Accredited

2027–2029

World Class Accredited

Organisations demonstrating consistently exceptional standards.

World Class

Liverpool

Accredited with Distinction

2027–2029

World Class Accredited with Distinction

Reserved for organisations demonstrating truly outstanding performance across the framework.

The digital marque is designed to be displayed on websites, tenders, email signatures, premises, proposals, recruitment materials, LinkedIn and international marketing.

Evidence

Evidence requirements are proportionate to company size and sector.

Customers

Testimonials, retention, NPS, independent reviews and case studies.

People

Engagement, development, retention, progression and culture.

Operations

Quality systems, KPIs, accreditations and continuous improvement.

Innovation

Technology, products, R&D and process improvement.

Commercial

Growth, exports, significant customers and geographical reach.

Impact

Employment, apprenticeships, community contribution and local supply chains.